SECTORS
Omnichannel communications
optimized for each sector
For us, the question is, how do you want to relate to your customers? At Customer Comms we offer you a ecosystem of solutions and services suitable for managing your company’s physical and digital omnichannel communications with your customers, throughout their lifecycle and regardless of the area in which you work: Marketing, Sales, Customer Service, Operations, Legal, etc.
In addition, our tools and platforms are characterized by their ample capacity for personalization, both to reach the customer individually and for your company to receive their response. Also because of its ability to give legal value to these interactions and transactions, with the intermediation of a trusted third party. In this way, you will integrate all communications in a single space, which also maintains the identity of your company.
With our technology and our technical and consulting expertise we accompany you in a wide range of recruitment, promotion and loyalty actions that, in short, translate into: increased profitability of each customer contact, cost reduction, optimization of results, creation of a relationship of trust and increased levels of customer satisfaction. satisfaction of your customers.
OUR SOLUTIONS ARE OF INTEREST TO YOU IF…
Financial Services
For some years now, financial services and banking have been facing crucial challenges to their future in customer relations. One is to communicate in a personalized way, adapting to their needs and preferences, and the other is the exponential increase in regulation affecting communications and transactions with them. Omnichannel commercial, marketing, transactional and operational communications, and the ability to give legal value to these with a trusted third party, will strengthen your relationship with your customers, reduce your operational costs and make it easier for you to comply with regulations such as RGPD, MIFIDII and PSD2.
In addition, as part of the digital transformation strategy, we help your company to redirect communications from offline to online channels: less paper, less associated costs, more possibilities for personalization and loyalty.
Insurers
We know the particular casuistry that your insurance company faces, especially in terms of data management and your communications with customers. Throughout our years of experience we have designed solutions and accompanied campaigns that are developed in:
- A strict regulatory framework, derived from national and international legislation.
- A very competitive environment in prices, very marked by the new digital models.
- A reality in which the implementation of omnichannel models coexists with traditional ones.
The present and the future point towards an integrated model in which to combine the value of the traditional with the possibilities of the new, in a framework of digital transformation that optimizes customer service, reduces costs and improves the working environment of your company, as it facilitates your staff to perform tasks of greater added value.
We offer you services and solutions with technological platforms that help your company to advance in the process of digital transformation of communications with your customers. And it does so in all channels, online and offline, and with strict control of regulated content.
We offer services and solutions with technological platforms that help your company to advance in the process of digital transformation of communications with its customers, and that does so, in addition, all channels, online and offline and with strict control of regulated content.
Our solutions are of interest to you if you are looking for…
In addition, this digital transformation process in which we accompany you will allow you to redirect your communications from offline to online channels. This results in greater possibilities for personalization, and therefore loyalty, and savings in paper and postage costs.
Telecommunications and energy
What are the challenges for energy and telecommunications companies? To ensure their success by improving loyalty rates, optimizing their customer services and increasing their efficiency levels.
In the telephony area, halting customer churn depends largely on the commercialization of integrated telephony + internet + entertainment packs. Personalized omnichannel communications through online and offline channels facilitate the relationship with users, cross and up selling strategies and loyalty.
Among the energy companies, the increase in the offer of services linked to the home and customer retention are the keys in a present and future marked by deregulation and increased competition. In this case, as in the previous one, customer trust and satisfaction are fundamental pillars, and both can be built through a strategy of individualized communications.
This digital transformation strategy will allow you to reposition your customer communications from offline to online. This translates into a better customer experience, with increased customer satisfaction, as well as cost savings related to postage and paper usage.
Retail and distribution
Consumers today are highly informed and tempted to finalize their purchases electronically, even if they use traditional commerce to get to know the product first-hand.
There are strategies to mitigate this risk and in one of them, building a direct, close and trusting relationship with your customer, we accompany you with our Communicalia platform. What do we offer you? Combine direct and promotional marketing techniques with bigdata, advanced analytics and marketing automation to understand the customer and interact with them throughout their lifecycle.
With Customer Comms, your company can do all of the above easily and without the need for large investments, and also design and activate online and offline omnichannel communications in which to apply historical and behavioral data, as well as modify campaigns in real time.
Your company’s digital transformation journey will also mean moving from offline to online channels. In other words, better customer experience, higher loyalty rates and cost savings in paper and postage.
NGO
Non-governmental organizations (NGOs) explore all the possibilities of omnichannel communications in actions such as, for example, fundraising in the event of natural and humanitarian disasters. Responsiveness, accuracy and efficiency are the characteristics they value most highly.
For your NGO, a digital marketing action combined with postal mailing campaigns translates into better results, tighter budgets and reduced execution times, essential in your usual activity. In addition, your partners react with satisfaction to the impact of direct, personalized and carefully designed and recognizable communication.
Communicalia is a multichannel communications platform with online access, simple and user-friendly that allows you, without the need of third parties, to design, generate and distribute online and offline communications. Among its benefits is also the ability to know the reactions of each partner, for each channel, in real time, with the possibilities that this allows to modify elements and optimize results.
The digital transformation process of your NGO will also translate into greater effectiveness of your communications to partners, as well as cost savings in paper and postage.
Automotive
The automotive sector targets consumers with numerous mass media advertising impacts. The buyer receives them, gets informed on online channels and finalizes the transaction at the dealership.
Your brand or your dealership has some possibilities to influence the final decision of the consumer, who can and must be accompanied in their information process, with Lead Generation and maturation techniques, through Lead Nurturing strategies. At the key point of the process, the sale at the dealership, you can also add cross-selling actions such as insurance or financing. But what happens next? The relationship continues in an omnichannel manner to build buyer loyalty and ensure that they use the dealer’s services for the life of the vehicle.
Our platform Communicalia integrates modules that allow you to manage the actions of Lead Generation, Lead Nurturing and Trade Marketingconcepts to which you can add advanced analytics, historical and behavioral data to follow your customer and optimize your relationship with themand therefore the results, even in real time. In addition, the web portal module allows dealers to generate their own communications.
The digital transformation strategy also offers you an opportunity to redirect your communications from offline to online channels. This translates into innovative and pleasant customer experiences for the recipients of your personalized communications, as well as significant cost savings on paper and postage.
